Senior Marketing Director ● Zack Ng ● 92217222

This One-North Project Might Look Quiet — But The Fundamentals Say Otherwise

“Media Circle… no MRT at doorstep… is it worth it?”

When people first hear about Hudson Place, the reaction is usually the same.

But if you understand the government’s long-term plan, One-North might finally get the recognition it deserves.

And honestly — Hudson Place could be at the forefront of this next phase.


It starts with one simple question — is there real demand here?

Before we talk about future potential, let’s look at what’s already happening.

Recent launches within the One-North have seen strong take-up rates — Bloomsbury Residences (82%) & LyndenWoods (99%).

These are not small boutique projects.

These are developments where buyers are committing with real money, despite the same “concerns” most people initially have.

So what does that tell us?

👉 Buyers are already comfortable with this location
👉 Demand is already present — not something we need to hope for

And once demand is proven…

The question naturally evolves into:

👉 “At what price will people continue buying here?”


And this is where the government’s role becomes important

Because demand alone is not enough — it needs direction.

One-North is not growing by chance.

It is part of a deliberate, long-term national strategy.

With developments like:

  • Dover–Medway residential precinct
  • Expansion of Singapore Science Park & NUH
  • Continued growth of Mediapolis

What you’re seeing today is already a working ecosystem.

But what it’s becoming…

👉 is a complete live-work-play district

And historically, when infrastructure and planning move in this direction…

👉 Prices tend to follow.


But not all demand is equal — and this is where One-North stands out

Most locations rely on general housing demand.

One-North doesn’t.

It is built around high-value industries — tech, biomedical, media.

And that changes the entire profile of the buyer pool.

Because now it’s not just about how many people are here.

It’s about:

👉 Who these people are
👉 How much they earn

Higher-income professionals don’t just rent — they eventually buy.

And that creates a more resilient layer of demand, especially at resale.


Which brings us to something most buyers overlook — entry price

Once you understand demand and income profile…

The next logical question is:

👉 “Am I entering at the right price?”

Hudson Place sits on land bought at around $1,037 psf ppr.

But nearby GLS sites?

Already crossing $1,556 psf ppr.

This gap is important.

Because it reflects different points in time.

You’re effectively entering based on:

👉 Yesterday’s land cost

While future projects will be priced based on:

👉 Tomorrow’s benchmarks

And in property…

👉 The advantage is rarely obvious at exit — it is created at entry.


Now here’s where it gets interesting — future connectivity

Up to this point, the main hesitation is usually the same:

“No MRT at doorstep…”

But infrastructure doesn’t stay static.

There has been increasing attention on a future Tengah Line, which could potentially pass through Mediapolis / One-North.

If this materialises, the entire narrative changes.

What feels like a limitation today…

👉 becomes a strength tomorrow

Because now you have:

👉 Entry before connectivity is priced in
👉 Exit after accessibility improves

And this is a pattern we’ve seen repeat itself across Singapore.


So where does that leave Hudson Place?

If you’re looking for something that is:

  • Obvious
  • MRT-at-doorstep
  • Easy to understand immediately

Then this may not stand out to you at first glance.

But if you connect the dots:

  • Proven demand already happening
  • Strong government backing
  • High-income employment base
  • Entry price ahead of future launches
  • Potential improvement in connectivity

Then the picture becomes clearer.

👉 This is not a hype-driven project
👉 It is a fundamentals-driven opportunity


Final Thought

Some projects feel exciting because of marketing, while others quietly move because the fundamentals are already in place. Hudson Place feels like the second.

But here’s something most people don’t realise — headlines are often the killer of real opportunities. People tend to judge a project based on Day 1 sentiment — the noise, the take-up rate, the initial reaction — even though that’s rarely how property truly plays out.

Take Bloomsbury Residences for example. It only sold about 24% on launch day, which didn’t seem impressive at first. But within a year, it reached around 82% sold — a much clearer reflection of real demand over time.

Opportunities like this don’t disappear because they are weak, but because people take too long to understand them. Hudson Place builds on that foundation with more refined layouts and stronger positioning, at a time when the fundamentals are even clearer.

And by the time more people recognise it…

👉 the opportunity may no longer be there.

Have questions? Let’s sit down and map out your options.

Every client’s journey is built on clear planning, safe execution, and decisions made in their best interest.