“$2,600 psf? That sounds crazy.”
“But properties used to be $1,000 psf — surely that was safer?”

Ironically, $1,000 psf in the past was often harder to sell than $2,600 psf today.

Here’s why 👇

Price Alone Never Determines Exit

Most people judge safety by price level.

But markets don’t care about what feels cheap or expensive.
They care about value & affordability.

A property is easy to exit when:

• There are many buyers who can afford it

• Those buyers need or want that location

When those conditions aren’t present, even a “cheap” property becomes hard to sell.

Why $1,000 PSF Was Difficult Back Then

Let’s rewind.

At $1,000 psf, 

• Property Prices were far from affordable

• Built before major transformation plans

• Bought during periods with limited demand.

• Dependent on hope rather than demand

All these were when there are no restrictions!:

• No ABSD

• High Loan to Value

• no TDSR/MSR (loan restrictions)

So even though the psf number was “low”, the number of capable buyers was also low.

Low price ≠ high demand.

Why even $3,000 PSF Can Be Easier to Exit Today

Now look at today.

Prices are higher — but so is everything else:

• Household incomes

• Dual-income families

• Loan quantum capacity

More importantly:
👉 The buyer pool is much larger.

A $3M property today may still be:

• Affordable to HDB upgraders

• Within reach of professionals and PMETs

• Supported by strong rental demand

• Located near real employment clusters

When many buyers can afford the same price point, liquidity improves — not worsens.

Exit Is About Buyer Depth, Not Always about PSF

Think of it this way:

Would you rather sell:

• A “cheap” home with 10 possible buyers, or

• A “more expensive” home with 1,000 possible buyers?

The second option wins every time.

That’s why some $1,000 psf projects stagnated for years — while newer, higher-priced homes today transact smoothly.

The Real Question You Should Ask

Instead of asking:

“Is this psf high?”

Ask:

“Who is my next buyer — and how many of them exist?”

If you can clearly answer:

• Who they are

• How they earn

• Why they would buy

• And whether financing supports them

Then the price becomes secondary.

Final Thought

Price growth over time is normal.
What matters is whether demand has grown faster than supply.

A higher psf with:

• Clear employment drivers

• Strong upgrader demand

• Proven rental support

can be far safer than a lower psf bought without an exit plan.

That’s how calm, intentional property decisions are made —
not by chasing “cheap”, but by understanding who will buy after you