Insights

But this success wasn’t random. The development reflects the same key traits seen in the most successful launches of 2025 — strong location, high livability and a narrowing price gap between RCR and CCR.

In 2025, Singapore’s new launch market told a very clear story.

Some projects sold out almost immediately. Others moved units slowly despite attractive showflats and aggressive marketing.

So what made the difference?

Here’s what separated the top performers from the rest.

Recent headlines reveal a quiet but powerful shift in the housing market.

Read more to find out how it impact property prices in the future.

Many buyers look at today’s prices and feel uncomfortable.

Ironically, $1,000 psf in the past was often harder to sell than $2,600 psf today.

Here’s why 👇

Many buyers believe that the lower the PSF, the better the deal. But is that always true? We’ll unpack why PSF alone can be misleading, and what other factors actually determine long-term profit potential.

With prices hitting record high each year, many buyers wonder if it’s still safe to enter the market. Or whether are we in a housing bubble? This article breaks down how to approach the current market with clarity and strategy.